Anjela Freyja is an independent art director & designer currently based in Montreal. Her work is known for creative storytelling that combines multiple visual artistic mediums to communicate compelling brand stories, visual identities, and social activist platforms. Creative projects are always approached with consideration of classic design principles, knowledge of future trends, and an understanding of social and political circumstances.
With ten years of professional experience in the design world, her practice now includes the direction of 360° brand experiences and encapsulates print, digital, and environmental applications.
Adobe Live: 10 Years of Type (1) →
Adobe Live: 10 Years of Type (2) →
Brand Magazine: Issue 47 →
Page Magazine: November 2019 →
Fonts in Use: Be on The Right Side of History (1) →
Fonts in Use: Be on The Right Side of History (2) →
Mindsparkle Magazine: Flags of America →
Echelles Mag: Issue 3 →
Fonts in Use: Fermé →
Typeroom: Fermé →
Kreative Kontrol: Interview →
Nightlife Mag: Fermé →
Another Graphic: Ten Years of Type →
Ten Years of Type is an independent project celebrating a decade as a designer. Each poster was made at some point throughout the last ten years; some for clients and design projects and others as creative expressions — each one contributing to an experiential space and editorial newspaper. Watch the Adobe Live sesion.
Fermé is an independent project launched in the Spring of 2020 to raise money for Meals on Wheels America and Red Cross Canada in light of the Covid-19 crisis. As a result of the pandemic, statistics show that 1 in 6 Americans are unable to afford daily meals. The project raised $20,000 in donations so far.
A national campaign and exhibit inspired by rock 'n' roll and its influence on fashion. Featuring a visual campaign created with handmade gig posters, photography, fashion film, and an experiential space designed to educate visitors on the history of rock 'n' roll while evoking the feeling of London in the 1970s.
An independent project initiated in Spring 2019 to raise awareness of migrants rights. The project uses powerful messages placed on flags that are waving in the desert between America and Mexico. Flags — normally a symbol of national pride — are here used ironically as symbols of national shame, warning and, also hope.
An immersive exhibit inspired by California in the psychedelic 1960s. Modelled after vintage motels and featuring five immersive rooms, a hotel pool filled with rainbow balls and turquoise palm trees overlooking the event. The exhibit travelled through eight Canadian cities and has been tagged over 6000 times on Instagram.
Editorial design featuring the complete works architect, Luis Barragan. Named "The Light Within You, The Shadow Within Me", the book discusses Barragan's spiritual use of light and shadow. The book mimics the architectural stle of Barragan's home, using large swaths of bold yellow and organized white space.
A graphic & architectural campaign for Toronto development, Junction House. Features a brand identity system that discreetly complements the artistically rich but quiet neighbourhood. Older architectural facades are paired with contemporary but restrained signage and design, allowing the space to discreetly stand out.
A non-for-profit design resource where protestors can download posters, signs, or stickers in a variety of sizes, colours, and styles. Designed for the 2018 Women’s March, where millions of people around the world stood up for equal rights for women and demanded change from their governments and society.
Featuring the 2019 Resort Collection from Preen by Thornton Bregazzi and the poem "Short Talk on Hedonism" by Anne Carson. This series combines fashion, poetry, typography, and fine art to tell a romantic and visually compelling story that demonstrates an ideal marriage of all art forms. All paintings from the Renaissance era.
The early 70s were all about looking fashionable and feeling groovy. Inspired by such positive vibes, we celebrated denim as a staple of the decade with a national campaign and exhibit that travelled through four different cities. The iconic textile has been around for over 140 years and has become a symbol of inclusivity and equality.
Fashion Campaign for Goop Issue #3. Goop is a lifestyle website and magazine that focuses on holistic health, wellness, and style. Campaign features model Ruby Aldrige, photography by Royal Gilbert, and vintage botanical illustrations provided by the Natural History Museum of London.