Rebelle Rebelle is a national campaign and exhibition that celebrated Rock ’n’ Roll and its influence on fashion, particularly in the late 1960s. The campaign was inspired by vintage punk flyers and zines and featured handmade layered gig posters, as if they were overflowing in an alley way. The exhibit featured a Rock ’n’ Roll Lounge for visitors to relax and watch vintage concert footage, a DIY station for DIYing clothes with custom made pins and patches, a History of Rock ’n’ Roll Listening booth for learning about different eras of music, and several artistic and instagram friendly photo booths.
The campaign and event travelled through eight cities and was created in both English and French.
Agency: TUX Creative
Art Direction & Lead Design: Anjela Freyja
Architecture & Experiential Design: Olivier Paré
Graphic & Technical Design: Mateusz Markiewicz, Emilie Frenette
Video Editing & Animation: Raphael Laflamme
Producer: Marie-Helene McCormack
Client & Project Management: Sandra Dagenais & Cecile Aubin
Artistic Assistance: Olivier Bonnard
Photography: Royal Gilbert
Models: Spencer Draeger, Hadija Symone, Kris Gottschalk
Hair & Makeup: Steven Turpin, Genevieve Hardy
Styling: Sabrina Deslauriers, Alexandre Noiseux