Fermé is an independent project launched in the Spring of 2020 to raise money for Meals on Wheels America and Red Cross Canada in light of the Covid-19 crisis. As a result of the pandemic, statistics show that 1 in 6 Americans are unable to afford daily meals. And most vulnerable, to both hunger and sickness, are seniors.
Fermé ("closed" in French) is a reference to my home city, Montréal, and all the closed shops, restaurants, and gathering spaces witnessed in the first few months of the pandemic.
Six garments were designed with different messaging. The project raised a lot of awareness and our first release raised over $20,000 in donations. The second Fermé release, coming in August 2020, is expected to double this donation.
Creative Concept & Design: Anjela Freyja
Business Operations, shipping, logistics, marketing: Anjela Freyja, Jillian Walsh, Teo Zamudio